One of my core philosophies is to reverse-engineer everything.

Work backwards, beginning with the intended result, starting with the vision you want to manifest. Then, piece the steps together.

It’s a simple strategy, but one that’s too often overlooked and underutilized. We did it with our brand, building Besomebody around a feeling first – from the inside out – through content and community, and then creating the product around it. We’re doing it with education now, beginning with employers and open jobs, and building curriculums and launching training Paths based on those job requirements. And I personally try to do it every day, as a way of life.

Know where you want to be, and begin every morning with that end in mind.

#besomebody.

Kash.

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