Probably one of the most unheralded, underrated elements of success. Few people have the determination – and discipline – to lock their eyes on their prize, and stay relentlessly fixated on it, no matter what noise and distractions come their way.
No matter how many shiny objects dance on their periphery.
No matter what mirage or treasure or temptations whisper from beside and behind them.
The ability to stare straight at your vision, and work towards what you see… that’s powerful.
It doesn’t mean you won’t change course, because you’ll have to, dozens of times.
It just means you know where you’re headed, and you’re willing to aim every bit of your energy in that direction.
I don’t believe in being “realistic.”
Realistic is just a limit we allow others to place on our own dreams.
It’s someone else’s boundary.
It’s another person’s fears and experiences and insecurities, spoken as an absolute truth.
But your truth is what you define it to be.
Your path is what you decide it to be.
And if you have the belief, the passion and the work ethic, you can create anything…
But first, you have to stop being realistic.
Greatness is a lonely road.
Most people don’t want to be great.
Because it’s harder. And harsher. And more inconvenient.
It demands too much of your time and requires too much of your attention.
It is big and loud and needy.
It’s a beautiful masterpiece that people would rather stare at from a distance than paint with their own hands.
Watch, and not touch.
Admire, not unleash…
When you choose greatness you instantly downsize your ability to connect and converge and communicate with the majority of the people around you.
Because you stop speaking “average.” And stop accepting “ok.” And “nice” becomes just too damn low of a bar.
Most people would rather play it safe and simple and stationary than take the steps necessary to spark their unlit soul.
And when you choose greatness, you’re always burning. Blazing. A fearless flame…
The decision to be great – to live your greatness, your best and most passionate life – is lonesome.
But keep going…
It’s not about winning.
It’s about how you react when you lose. How you improve and evolve and grow.
It’s about learning to take a punch and some shoves and a few cheap shots, and then becoming a better fighter.
It’s about manufacturing your own toughness while manifesting your own vision. All while getting your ass kicked.
Failure is not only part of the path, it’s the pavement.
Losing is the only way.
The key is to keep going despite the defeats. Sounds simple enough, but most people stop way too soon, and far too short. Just keep moving.
That’s how you get to where you want to go.
One of my core philosophies is to reverse-engineer everything.
Work backwards, beginning with the intended result, starting with the vision you want to manifest. Then, piece the steps together.
It’s a simple strategy, but one that’s too often overlooked and underutilized. We did it with our brand, building Besomebody around a feeling first – from the inside out – through content and community, and then creating the product around it. We’re doing it with education now, beginning with employers and open jobs, and building curriculums and launching training Paths based on those job requirements. And I personally try to do it every day, as a way of life.
Know where you want to be, and begin every morning with that end in mind.