Your personal passion is your most valuable asset.
Not your house. Not your car. Not the suits in your closet or the jewelry around your neck.
But your passion. What you love.
And that wild, crazy, unclear-to-everyone-but-unquestionable-to-you belief in the power of that passion. And that undying internal drive you have to work your freaking ass off to somehow, some way, WILL it into existence…
To manifest it from your mind and share it from your soul… That decision to give in to yourself so you can gift it to the world.
That one thing. That one feeling. That one purpose. That passion… If you decide to unleash it.
No bullshit, no shortcuts, no excuses. No “next times”, “next years” or “not yets.”
Then I promise you. I promise you… You can do ANYTHING.
The biggest accomplishment in life is to fall madly in love with yourself.
Not in a superficial, artificial, narcissistic way, because that’s not real love. But true love, in every shape and every form.
Falling deep in love with every part of you – the good, the bad, the ugly and the unchangeable – is really hard. In fact, it’s damn near impossible. But it’s everything… It’s the most important relationship you’ll ever have, yet most of us often overlook it because we’re too focused on feeling it elsewhere.
We don’t look within, because we’re too afraid of what we’ll find. We’re so damn harsh on ourselves…
But the truth is, you have to love yourself before you can love anyone else. Otherwise, the love you give them is in place of the love you owe yourself… not in addition to it. And that fractioned affection is no good to anyone.
Love yourself first. Everyone else comes next.
Probably one of the most unheralded, underrated elements of success. Few people have the determination – and discipline – to lock their eyes on their prize, and stay relentlessly fixated on it, no matter what noise and distractions come their way.
No matter how many shiny objects dance on their periphery.
No matter what mirage or treasure or temptations whisper from beside and behind them.
The ability to stare straight at your vision, and work towards what you see… that’s powerful.
It doesn’t mean you won’t change course, because you’ll have to, dozens of times.
It just means you know where you’re headed, and you’re willing to aim every bit of your energy in that direction.
You will never grow standing still.
You need to move. You need to see different places. You need to experience different things.
You need to shake hands and share laughs with people who look nothing like you.
You need to learn to ride foreign subways and wander unfamiliar streets.
For sure, “travel” is the ideal. It’s amazing – better than any Ivy League education. I learned more in my travels in the US and abroad than in any other scenario or setting (46 countries and 48 states of lessons). It’s always-on inspiration. Your senses come alive and your mind is turned on. Your creative juices erupt and flow.
But I know we all can’t hop on a plane whenever we want. And that’s ok.
If you can’t visit another country, go see another state. If you can’t see a new state, drive to another city. If you can’t do that, jog to another neighborhood. If that’s not possible, walk to a different corner of your driveway…. whatever you do, just MOVE.
This world has so much depth and so many layers. To really see it, to really appreciate its beauty and understand its pain, you have to view it from different angles.
There’s nothing more powerful than your decision to decide.
Decide what you want.
Decide how bad you want it.
Decide how far you’ll go and how much you’re willing to go through.
Decide where you belong, what you believe, and who you believe in.
Decide who you are, and who you want to become.
Those decisions – when certain, sustained, and purpose-driven – send shockwaves into the universe. Invisible arrows shot into a welcoming sky, targeting your passions and carving out your path. Piercing through all the “somedays” and excuses. Cutting to the chase.
It starts with the smallest of steps – those subtle yet forceful intentions – and builds as you go.
There is only one thing to do today… DECIDE.
I don’t believe in being “realistic.”
Realistic is just a limit we allow others to place on our own dreams.
It’s someone else’s boundary.
It’s another person’s fears and experiences and insecurities, spoken as an absolute truth.
But your truth is what you define it to be.
Your path is what you decide it to be.
And if you have the belief, the passion and the work ethic, you can create anything…
But first, you have to stop being realistic.
Greatness is a lonely road.
Most people don’t want to be great.
Because it’s harder. And harsher. And more inconvenient.
It demands too much of your time and requires too much of your attention.
It is big and loud and needy.
It’s a beautiful masterpiece that people would rather stare at from a distance than paint with their own hands.
Watch, and not touch.
Admire, not unleash…
When you choose greatness you instantly downsize your ability to connect and converge and communicate with the majority of the people around you.
Because you stop speaking “average.” And stop accepting “ok.” And “nice” becomes just too damn low of a bar.
Most people would rather play it safe and simple and stationary than take the steps necessary to spark their unlit soul.
And when you choose greatness, you’re always burning. Blazing. A fearless flame…
The decision to be great – to live your greatness, your best and most passionate life – is lonesome.
But keep going…
It’s not about winning.
It’s about how you react when you lose. How you improve and evolve and grow.
It’s about learning to take a punch and some shoves and a few cheap shots, and then becoming a better fighter.
It’s about manufacturing your own toughness while manifesting your own vision. All while getting your ass kicked.
Failure is not only part of the path, it’s the pavement.
Losing is the only way.
The key is to keep going despite the defeats. Sounds simple enough, but most people stop way too soon, and far too short. Just keep moving.
That’s how you get to where you want to go.
Grateful for the highs, lows and all the spaces and places in between.
Keep believing, keep working and keep going. It’s not about the wins and losses. And it’s not even about getting to a specific position or reaching a certain height, because those points are always moving. The playbook is always changing. The bar is always rising, and, if you want to be great, you’re usually the one pushing it higher…
So it’s not about reaching the top or claiming any trophy. The process is the prize. The journey. You gotta fall in love with it – even on its angry days; even when it leads you to uncomfortable turns and pushes you to dark places.
Because no matter how ugly or different or long or challenging the path, it’s YOURS. All of it.
So, through it all, try to be thankful for those steps. Be grateful for that journey. That’s true happiness.
One of my core philosophies is to reverse-engineer everything.
Work backwards, beginning with the intended result, starting with the vision you want to manifest. Then, piece the steps together.
It’s a simple strategy, but one that’s too often overlooked and underutilized. We did it with our brand, building Besomebody around a feeling first – from the inside out – through content and community, and then creating the product around it. We’re doing it with education now, beginning with employers and open jobs, and building curriculums and launching training Paths based on those job requirements. And I personally try to do it every day, as a way of life.
Know where you want to be, and begin every morning with that end in mind.